As Head of Original and Branded Content at Advertising Week Global, I lead the development, packaging, and production of nonfiction, alternative, and reality content across digital, experiential, and broadcast platforms. My role is rooted in forging strategic partnerships, identifying monetization opportunities, and expanding the global reach of Advertising Week’s IP.

Key achievements include:

Strategic Partnerships: Built and maintained high-impact relationships with networks, brands, and platforms including CNBC, ReachTV, and Vimeo, driving both revenue and audience growth.

Content Development & Production: Oversaw the end-to-end production of original series such as More Than A Celebrity, Sustainable GOAT, Craftsmen of Creativity, and CMOnow, aligning each with contemporary themes and market demand.

YouTube Strategy & Monetization: Launched and scaled the “Advertising Week 360” YouTube channel, qualifying it for monetization and developing creator partnerships, turning it into a revenue-positive platform within one year.

Global Event Programming: Produced live-streamed and hybrid video content that expanded the global footprint of Advertising Week’s flagship events, including pivoting to digital during the 2020 pandemic.

Revenue Strategy: Designed monetization models that leveraged branded content, licensing, and media distribution to deliver measurable ROI and long-term value across multiple channels.