As the Founding President of Advertising Week Latin America, I have been at the helm of establishing and steering the Advertising Week in Mexico City since its inception. My role encompasses comprehensive operational oversight, forging strategic partnerships, and curating content programming for the event. Key achievements include:

Market Research & Development: Led extensive market research to identify opportunities and gaps, paving the way for the successful launch of AWLATAM.

Strategic Partnerships: Established and nurtured vital relationships with government bodies, industry leaders, and trade organizations to ensure event sustainability and growth.

Event Launch & Execution: Spearheaded the launch of AWLATAM in February 2018, followed by successive editions in 2019 and 2020, a post-pandemic comeback in 2022, the 5th Anniversary edition in 2023, the most attended version in 2024 and overseeing the current 7th edition in November 2025.

Content Programming: Directed the creation of compelling content and programming that attracted global industry thought leaders and influencers, enhancing the event's reputation and reach.